one woman's quest to live the life she's imagined all while daring you to do the same

Start With Why

I just finished Simon Sinek’s book Start With WhyYou may have seen his viral TED on the same topic: How Great Leaders Inspire Action.

Martin Luther King, Jr, Steve Jobs, Bill Gates , the Wright brothers are just a few of the many innovators/leaders/companies Sinek dissects in his theory on why.

His line: “People don’t buy what you do, they buy why you do it,” is woven throughout every example in the book.

His focus was primarily on the success of companies, but starting with why most certainly has its benefit on the individual.

Remembering our why can help foster success in diet, fitness, career, family, you name it.

In fact, it came up with a client the other day when I asked about her why. She said it was all fuzzy because she doesn’t exactly believe it.

Me: What is it?

Client: To get the agent.

Me: That’s the what. But what’s the why?

Client: To get the part.

Me: But what does the part represent?

Client: To feel fulfilled in my career.

Me: Aha! Now we’re talking.

How does that change the game? It changes the game because it switches our mindset from the what to the feelings/emotions. We are firing from our intuition and gut, rather than keeping score in our head.

Eating carrots and celery just to eat carrots and celery may lose its momentum quickly if your WHY doesn’t remain at the forefront. Your tolerance for the mundane at work may become unbearable if your why is not in clear vision. You may beat (or think good and hard about beating) your children when they get outta hand if you forget your why.

Often times the why is hard to explain. We don’t have words for it, we just know.

That’s the gut, and that’s where most success stories are derived, personally and professionally.

The what and the how can change over time, but the why ultimately remains consistent. We see failure day in and day out when it’s clear there has been a split from the why. It happened to Walmart without it’s founder, Sam. It happened to Apple, without Jobs. It happened to Starbucks, without Schultz. And it can happen to us on any given day when we stray away from our clear purpose.

Get to know your why. Wear it.

I leave you with this: Write down your why and stick it anywhere you’ll see it until it oozes from everything you do.


Much Love,


Kat Hurley is a transformational author, speaker and personal development coach, making over motivation @The Year of Magical Dreaming. For the full 411, visit, yo!



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